Openda, the company that owns and operates the Bundesliga, has announced a new deal with a leading international sports betting operator. The agreement will see Openda offering prices on Bundesliga matches at 50 million euros.

The deal is part of Openda's ongoing efforts to expand its reach and increase its revenue streams. The company's move into the sports betting market comes as a response to growing demand from customers looking to bet on football matches online.

With the Bundesliga being one of the most popular football leagues in Europe, Openda believes there is huge potential for growth in this area. The company's partnership with the league means it can offer customers access to all of the top teams and players, ensuring that they have a wide range of options when placing their bets.

In addition to the Bundesliga deals, Openda also offers a variety of other sports betting markets, including tennis, basketball, and horse racing. This allows customers to choose the sport that they are most interested in, and place their bets accordingly.

Overall, the Openda deal with the Bundesliga is a significant step forward for the company. It not only increases its revenue streams but also provides customers with access to some of the world's most popular sports. As more people turn to online betting platforms, companies like Openda will need to continue to innovate and adapt to stay ahead of the competition.